Tuesday, March 22, 2011

Big People Thinking Big Thoughts

I just spent the last couple days in meetings.  Everyone with an opinion has gotten up to spout their vast knowledge about nothing.  I took the time to write down all the catchy business phrases I heard.  

I have taken the best catch phrases, cut and pasted them together and compiled a summary of the last sixteen hours of meetings.  I hope you feel as enlightened as I am right now.

We have another great opportunity to take advantage of opportunities and support our brands.  Social media will be a great consumers source as we create a partnership with our clients.  We will take care of our capabilities and increase distribution through schematic compliance.


We must refocus key category drivers and consumer trends in market segments for double digit growth.  Incremental placement in underdeveloped markets will deliver health and wellness benefits, brand awareness and purchase intent.  Being an innovator in the category will bring us an authentic, sustainable and inventive global green initiative.  Doubling our ad spend will  make us superior to our competition.  Portfolio "cut ins"  through business projections will make our iconic brand's market penetration focus push distribution.  


Our velocity of supply chain solutions and channel exclusivity is a game changer.  We will deliver solutions in price point with constant impact in client alignment.  Core SKUs of innovative products will give our collaborative efforts in unit volume geographic penetration.


Business conversion tactics at distribution levels give our tactics collaborative efforts in a visionary trade.  


Of course our points of technology will be a paradigm shift for the entire industry.


Lunch will be served in the Jefferson room.


Of course it didn't make sense.  But, we appreciate your attention to these important matters.

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